Film and video production for local government, education and industry · Wigan, the North West & beyond
The best stories are often the ones nobody thought to tell.
We look beyond the obvious to find the people, moments and stories that make organisations worth caring about. Then we turn them into films that make people feel something.
Change minds. Change behaviour.
Est. 2006
Why Aposs
Information informs. Influence changes things.
Nobody changes their mind because they were told to. They change it because of something they saw, someone they recognised, a feeling they couldn’t shake.
That’s what we make. Not information. Influence. Films built around one change you need: a decision, a habit, a view of a place.
The most persuasive voice is rarely the organisation’s own. It’s the apprentice, the volunteer, the engineer, the neighbour. We find them, and we let them make the case.
We’re a studio in Wigan with more than twenty years behind the camera, making films whose job is to change what happens next.
How we workHow we work
Understand. Persuade. Keep it working.
Start with the change you need. Everything else follows from it.
01
Understand
Know the audience
Who has to change, and what do they believe now? What’s stopping them, and who would they trust? We answer those before anyone picks up a camera.
The result is one clear change to aim at, and the message, messenger and moment most likely to get it.
02
Persuade
Make the case
Campaign films, recruitment drives, public-information and behaviour-change campaigns, brand films and the short cuts that carry them across social.
Every shot is there to move someone. If it doesn’t, it goes.
03
Keep it working
Every campaign feeds the next
Good footage shouldn’t vanish when a campaign ends. With Aposs Archive, we’re developing a way for organisations to keep, search and reuse everything they’ve filmed.
Capture once. Use forever.
Ethos
Our work
Films that moved people.
Campaigns where the right messenger did the persuading.
Wigan Council
People Make Wigan
A regeneration brief that became a film about the people who make the borough: its makers, its history and why the place matters to the people who call it home.
It grew into a series of short films about individual makers, from a foundry and a glass studio to Uncle Joe’s Mint Balls.
250,000 organic views on Facebook in its first two weeks.
View the project
Critical-power engineering
We Are Anord Mardix
Six sites, seven films and no script. “One team, one fight” came from the factory floor and became the heart of the film. We’ve worked with them ever since.
View the project
St Helens Borough Council
St Helens Together
A spoken-word thank-you to the borough’s volunteers. The name outlived the campaign: it’s now what the council calls its whole strategy for the voluntary sector.
View the project
Wigan Council · The Fire Within
Steam Giants
Three of the last big steam engines in the country, and the volunteers who keep them running. Interviews, the engines running and room for them to breathe.
View the project
Working together
More than a production company. A creative partner.
You don’t always need another film. Sometimes you need someone who can see what’s hiding in plain sight.
We work alongside communications teams, marketing departments and leadership to understand what’s happening, spot the opportunities and develop the ideas worth sharing.
That means learning the organisation and its people, and being there when something is worth telling, not just when the next deadline lands.
Not just making the films. Helping you find the stories.
Plenty of our work is a single film, and that’s fine too.
Some of the people we keep working with
- Winstanley CollegeRecruitment films since 2020.
- Anord MardixA company film and six site films, then exhibitions, campaigns and new facilities.
- Wigan CouncilPeople Make Wigan, the makers films and Steam Giants.
- St Helens Borough CouncilSt Helens Together, bereavement services and town-centre safety.
Who we work with
Places & public services
Change how people see a place, use a service or behave in public. Pride, trust, safety and the campaigns behind them.
Careers & culture
Get the right people to apply, enrol or stay. Told by the students and staff already there, because they’re the ones people believe.
Business & industry
Win buyers, investors and your own staff. The people behind the work make the strongest case for it.
And campaigns and causes: anyone who needs people to back something or change something. If you need minds changed, we’d like to hear about it.
Before you get in touch
Questions
The things people usually want to know before they commission a film. Written the way you'd actually ask them.
No. Some clients arrive with a fully formed brief, others with a feeling they can't quite name yet — a sense that their story isn't landing the way it should. Either is a fine place to start. Shaping the story into something that actually moves people is the job, not a prerequisite for hiring us.
Rather than one fixed in-house crew, we bring together a trusted network of experienced creative professionals around each brief — the right director, the right editor, the right eye, chosen for what your project specifically needs. You get one point of contact throughout; the team behind it changes to fit the work.
Yes, and often that's exactly the setup. We're used to slotting into an existing internal process — reviewing against brand guidelines, working to sign-off chains, briefing in alongside a wider campaign. You keep control of the message; we bring the outside perspective that makes it land.
A genuine mix — public sector bodies like local councils and NHS services, through to engineering and manufacturing companies like Anord Mardix, over more than twenty years. What they tend to share isn't sector, it's the reason they come to us: a message that matters to them, and a sense that a plain, functional video won't be enough to make people feel it.
A conversation first, not a form. We'd rather understand what you're actually trying to change — in how people feel, think, or act — before anything gets scoped. From there we shape an approach around that goal, not a generic package.
Start a project
Who do you need to move?
Tell us who has to think, act or choose differently, and what you need them to do. We’ll tell you how we’d get them there.
“I’ve worked closely with Aposs for over a decade across a wide range of projects. They’ve always been professional, reliable and easy to work with.”
Dan Whitehead · Google review