A living, breathing record of everything your organisation films. Every moment saved, understood and catalogued, ready for whoever needs it, whenever that is.
Private to your organisation. No public listings, ever.
Trusted by public sector teams
An archive is only as useful as what it knows about itself. Creative Recall™ watches every moment as it arrives and writes the description: what's in it, where it is, the season, the weather, how it feels.
Without that layer, an archive is just filenames in a folder.
A sweeping aerial view of Wigan, showcasing the town's blend of industrial and residential areas, with cars moving through the streets and greenery among the urban landscape. The mood is lively and dynamic.
No search, no prompt. Open a moment and Creative Recall™ has already worked out what it belongs with.
Every shoot you commission, every event your team films, every ordinary day worth keeping: it all lives in one private archive that keeps growing and keeps remembering.
Type what you're picturing (something like "quiet morning, town centre") and get the moment, not a folder of filenames to open one by one.
Preview anything in the browser, then take the file you want, ready for the edit or the post.
Your archive is yours alone. Nothing public, nothing indexed, nothing shared between organisations.
Footage stays grouped by the shoot it came from: a campaign, an event, a service. Search inside one, or across every project you've ever commissioned.
One step from you. The rest happens by itself.
Aposs, your editor or your own team adds the footage. The archive separates it into individual moments.
Creative Recall™ watches each one and writes what's in it, where it is and how it feels. Nothing waits to be catalogued.
Search by feeling, not filename: "triumphant," "quiet," "golden hour." Watch it, then download it ready to edit or post.
Regeneration campaigns, service comms, civic milestones, community events. High volume, commissioned once, findable for years.
Shoot on behalf of a client, but keep the raw footage against your own account, so you can pull from every campaign you've ever run.
Tenant-facing comms and regeneration footage that stays useful long after the hoarding comes down.
Consent and identifiability flagged on every moment, so service and care footage stays usable without ever becoming a liability.
Open days, graduations, campus life, shot by an in-house team and still findable long after the academic year that made it.
Some of it made the edit. All of it happened.
Every shoot produces far more than any one edit needs, whether it wraps in an afternoon or runs for weeks. Kept properly, every angle and every quiet moment in between stays available for the day someone has a reason to look.
A drone shot of the high street is ordinary footage this morning. In ten years it's the clearest record of how the street used to look. Keeping it means the choice is still yours when that day comes.
People move between roles and teams change shape. Everything anyone knew about the footage lives in the archive, so whoever comes to it next arrives fully briefed.
Taken together it becomes a running record of your organisation, told as it happens and growing every time someone uploads. Not a folder filling up. A story building.
More footage means more for Creative Recall™ to recognise: the places you keep returning to, the seasons you always film. Year ten is worth more than year one, by some distance.
Only the people you give access to. Every organisation's archive is separate. Nothing public, nothing indexed by search engines, and no client ever sees another's moments.
No. Creative Recall™ describes each moment as it arrives, so footage is searchable immediately rather than queued for someone to catalogue. You can edit anything it writes.
Both. Commissioned footage and anything your team films go into the same archive, described the same way.
The common ones: MP4, MOV, M4V and WebM. If your agency delivers something else, we'll help you get it in.
Yes. Watch anything in the browser, then download it ready for whatever you edit with, whether that's desktop software or an app on your phone.
It can come with you. Anything sitting on drives or in cloud storage can be brought in and described the same way, so your back catalogue becomes searchable too.
One archive for everything your organisation has ever filmed.
