Mahabis set out in 2014 to reinvent the slipper, and by 2019 had a new owner and a new product. The Flow is a woven slip-on with a neoprene heel and a sole that works indoors or out. Their words for it: flexible, lightweight, comfortable. They needed product footage that felt like a home, not a studio.
So we shot one. Patterned bathroom tiles, herringbone floors, a deep kitchen island, morning light. The camera stays at ankle height and follows the shoe from room to room, then lifts for a single smile. Fourteen seconds, no dialogue, the product in every frame.
Alongside it we cut a nine-by-sixteen social ad with the three words on screen and the full colour range, for Instagram and paid social. You can watch that version on Vimeo. Small, clean, and built to be repeated for a season.
- Client Mahabis
- Sector Consumer products
- Length 14 sec, plus an 11 sec vertical cut
- What we did Product filming, edit, motion graphics and social formats
Need product films that feel like real life? Talk to us →
See more of our work →
