Aposs
  • Home
  • About Aposs
  • Our Clients
  • Our work
  • Contact

Recycling Made Simple – #JoinEmber

How A 5-year-old helped spread the word about recycling.

By her own admission, Ember has a keen eye for litter picking & passion for recycling. Aposs worked alongside Wigan Council to produce a viral video to spread the word far and wide.

“This is my planet too, you won’t let me down will you?”

In this short ad, Ember conveys vital information about recycling & the importance of keeping the planet clean. The key to this project was likeability, the idea being that people would share Ember’s video on Facebook and ultimately share some of her passion for keeping the planet clean and tidy in the real world.

PROJECT DETAILS

Client: Wigan Council / The Deal
Brief: Counteract the negativity surrounding bin collections & recycling on social media.
Results: Ember’s message got 250 unpaid shares & 25,000 unpaid views within 2 days on Facebook.

Share
Back Menu

Aposs LTD 2018 // V.A.T 977 8467 40 Company No. 7146362 // Log In

Want to work with us? Say hello. [email protected]