“This is my planet too, you won’t let me down will you?”
In this short ad, Ember conveys vital information about recycling & the importance of keeping the planet clean. The key to this project was likeability, the idea being that people would share Ember’s video on Facebook and ultimately share some of her passion for keeping the planet clean and tidy in the real world.
PROJECT DETAILS
Client: Wigan Council / The Deal
Brief: Counteract the negativity surrounding bin collections & recycling on social media.
Results: Ember’s message got 250 unpaid shares & 25,000 unpaid views within 2 days on Facebook.
