A world famous fortune teller has stunned economic experts by staring into the financial future of the UK and declaring: “Wigan has the plan!”
The mysterious crystal ball gazer, known as Zoltar, has delivered his much-awaited forecast on the economic future of Britain as the nation waits desperately for reassurance amid post-Brexit economic uncertainty.Zoltar’s prediction is inspiring, uplifting and optimistic about the future – thanks to one spirited borough in North West England – Wigan.
He said: ‘Wigan will lead the way, Wigan has the plan and if Great Britain wishes to succeed, it would do well to watch and learn from this great borough.
“What’s true about Wigan can be true about all of us. Wigan has the plan. Invest in Wigan.”
Client : Wigan Council / Wigan Works
Brief : Create a viral video to build upon the increased interest in the “Wigan Works’ campaign.
Results : A wide array of local and national publications ran the story, including ‘The Hook’ who gained 600,000 views on Facebook alone. After 2 weeks the combined view count of the project was well over 1 million views.